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WIGGINS CONTRACTING, INC.

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THE GOAL

Refresh and reinvigorate this 

family owned company's branding 

to help them remain competitive 

in today's modern world.

THE DETAILS

Discipline: Logo Design and Brand Identity

Software: Photoshop, Illustrator, InDesign

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Wiggins Contracting, Inc. is a family-owned and run business that has been serving the greater Midland, MI 

area for over 50 years. They provide quality products and services that range from gravel products to septic 

installation. Before this they had not had any brand updates since the mid-1990s. They needed a modern new identity to set themselves apart from their local competitors and attract more customers.

​

New uniforms were designed to promote their new professional and modern image. Vehicle wraps were made to outfit work trucks to increase their presence in the community and promote business. A complete letterhead system was created as they previously only had business cards. Finally, informational advertising posters were created to be used as multipurpose items—informational flyers, driveway signs, etc.

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© Kaylene Wiggins 2022

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