Sustainable Planning & Research is an emerging carbon footprint consulting company with a passion for helping companies big and small reach their goal of reducing their carbon footprints. Coming from a background in nature preservation, it was important to SP&R's co-founders that their logo contain colors

and elements found in nature. It was also important that symbols of green, renewable energy be represented

as well.

​

A clean, simplistic style was paired with Montserrat to give a modern feel. Muted green and yellow were chosen as a nod to the sun, nature, and renewable green energy. Organic and geometric shapes were utilized to enhance the clean and modern aesthetic SP&R was looking for in their logo.