NEGATIVE SPACE MAGAZINE

THE GOAL
Create a new logotype to be used across
all brand touch points, and design
dynamic and creative page layouts
for multiple articles.
THE DETAILS
Discipline: Logo Design, Publications, Typography
Software: Illustrator and InDesign


Negative Space is a typographic magazine created for graphic designers and design enthusiasts alike. The publication touches on various design topics and often includes artist spotlights. Negative Space encourages their audience to think outside the box and celebrates the art of typography.
​
A new logotype was designed to play off of their namesake and to appeal to designers of all ages and career paths. Page layout is both creative and classic to appeal to a wide audience and remain legible without being mundane. Canvas tote bags were designed as welcome gifts to subscribers. Both a positive and negative version of their logotype was used in the design of their bags.

