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NEGATIVE SPACE MAGAZINE

THE GOAL

Create a new logotype to be used across

all brand touch points, and design 

dynamic and creative page layouts

for multiple articles.

THE DETAILS

Discipline: Logo Design, Publications, Typography

Software: Illustrator and InDesign

Negative Space is a typographic magazine created for graphic designers and design enthusiasts alike. The publication touches on various design topics and often includes artist spotlights. Negative Space encourages their audience to think outside the box and celebrates the art of typography. 

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A new logotype was designed to play off of their namesake and to appeal to designers of all ages and career paths. Page layout is both creative and classic to appeal to a wide audience and remain legible without being mundane. Canvas tote bags were designed as welcome gifts to subscribers. Both a positive and negative version of their logotype was used in the design of their bags. 

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© Kaylene Wiggins 2022

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