Sweet Tooth is an emerging brand that specializes in creating recipe books designed for children. Their recipes are both fun and easy for kids to follow--alone and with parents. They wanted to expand their brand by offering clothing and bedding to their audience utilizing the characters featured in their recipe books. 

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A new dessert recipe book was created with this launch. A coloring book quality was utilized in the illustrations to appeal to their target audience. A bright color palette was used to resound the idea of fun and creativity. Their book is organized into color-coded sections that designate beginner, intermediate, and advanced recipes.

T-shirts and bedding options were designed using the illustrations that appear throughout the book. 

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